About
The Internet Society (ISOC) stands at the forefront of advancing global Internet infrastructure. Committed to creating an Internet ecosystem that is open, secure, and beneficial, the Internet Society is a global charitable organization that drives the development of technologies, standards, and policy. Through its innovative project Pulse, ISOC provides global stakeholders with tools to monitor and shape the health, availability, and resiliency of Internet systems in real time. One of its most ambitious initiatives, the 50/50 Vision, seeks to keep half of Internet traffic local in selected economies. One of the ways to promote this is by localizing internet infrastructure that will result in faster, stronger, and cheaper Internet access. In addition to building Internet exchange points (IXPs) to improve traffic flow and Internet services, the team at ISOC collects web content from top websites, analyzing HTTP responses to derive location information (Geohints) and monitor them in real time.
Challenge
To analyze the geographic distribution of Internet content effectively, the Internet Society faced limitations in bandwidth, complex regulatory environments, and difficulty scaling measurements across multiple locations. This challenge particularly impacted their ability to perform country-specific analysis in regions with less-developed Internet infrastructure. By leveraging Bright Data’s extensive proxy networks, the Internet Society team at Pulse gained the means to capture reliable Geohints across various countries.
Impact
The collaboration with Bright Initiative has been pivotal in advancing the Internet Society’s 50/50 Vision. Using Bright Data’s solutions, the Internet Society gains invaluable insights into the localization of web traffic and is able to deliver real-time insights from countries around the world. Insights derived from their investigations are informing policies aimed at reducing latency, improving Internet costs, and enhancing access speeds in target economies. The collaborative success showcases in ISOC’s published reports and demonstrates the practical implications of studying traffic flows for both commercial and civic use cases. Through this collaboration, the Internet Society continues to push boundaries in creating equitable and efficient Internet ecosystems.
Report: Pacific’s Connectivity Hub. Region’s Content Capital?
